Over the past few years, IFB, along with others, has promoted “the value of advice” campaign. Now you may notice ads in the National Post, and other major publications, that cite further studies supporting the importance of financial advisors, like you, in helping Canadians make sound decisions to secure their financial future. This research showed that many clients were not only very satisfied with their advisor but trusted the advice they received, believed that their advisor added value beyond just market performance and was crucial to them meeting their financial goals. We know you know that, but unfortunately the “bad apples” in the industry – those people who defraud unsuspecting investors by misrepresenting themselves and the investment they are promoting – alongside the media attention these cases get – cast the entire industry under a veil of suspicion.
One solution proposed by Canadian securities regulators is to require every licensed advisor who provides advice to retail investors to be bound by law to put the interest of the client first and ahead of their own. While this may seem on the surface a simple and worthy solution, what it means in practice is that recommending a suitable investment will not be enough. You would need to be able to prove that the investment was not only suitable but the best choice, from an array of choices. This raises a number of practical questions, for example, how will this apply to mutual fund licensed advisors who are restricted in the number of products they can sell and further restricted by the approved products on their dealer’s shelf?
A best interest duty also means advisors would need to avoid conflicts of interest. Managing or disclosing conflicts would not be enough. Which brings us to the second major paper securities regulators have released – one which looks at mutual fund fees and how advisors are paid to sell them. This paper suggests that disclosing fees to clients and how these fees affect their investment’s performance may not be enough. Why? Because these fees may mean advisors recommend a fund to clients which meets the suitability test, but pays the advisor a higher commission than another suitable fund. Regulators see this as a conflict that may not be fair to investors and wonder if Canada should be looking at banning commissions, embedded fees and trailer fees altogether, like some other countries have done recently.
While nothing is going to happen overnight, these are 2 major consultations that are clearly intertwined in a way that we think cannot be unbundled. Separate or together, they have the potential to significantly change the securities/mutual fund industry in the future and your relationships with your clients.
Susan Allemang, Regulatory Affairs